Call to Action: Secret Formulas to Improve Online Results @ richardeward.com

Call to Action: Secret Formulas to Improve Online Results
by Bryan Eisenberg, Jeffrey Eisenberg
from Wizard Academy Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• All i was looking for
  I am developing some internet based projects and was looking for some books about convertion rates and site optimization. This book deliveres what is promissed.
  Whiten in plain english, as directly as it can be, it goes to the point. I have already read half of it, and it already woth what I have paid.
  I strongly recomend to anyone that is involved with an internet project. From technicians to marketing professionals.

• The King Daddy of Strategy
  What an amazing book! I purchased "Call To Action" thinking it would be good. I didn't expect it to be great. This is hands down the best book investment I've made in quite some time.
  I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.

• A Must-Read!
  I have purchased and read a number of books about SEO, PPC and web usability -- as I manage the internet marketing campaign for our small business. We have a large PPC monthly spend & bid prices have continued to skyrocket -- so we have focused on improving our organic search results and also making our PPC campaigns more effective. But we never focused on how well our site converts -- until I read this book. I know this is a common remark I've read about other SEO tips or books -- someone will say that... more info

• Very unimpressed.
  It's hard to be much more disappointed with a book than I was with this one. Though in all fairness, perhaps I went in with unreasonably high expectations, given how many good things I'd heard about it.
  I was expecting more of a how-to-raise-your-conversion-rates type of book with lots of actionable suggestions. This was much of a "how to think about conversion" type of book. Up until the last chapter (the first time web analytics were discussed in any real detail) there were disappointingly few... more info

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