WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR @ richardeward.com

WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
by Frank Luntz
from Hyperion

Features:

• Bargain Price

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• In political context?
  It's not what you say, it's what they hear - it's an insightful perspective, and Frank Luntz have done a great job of illustrating his point through numerous in examples in 'Words that Work'. Not surprisingly, a lot of people interpret 'rhetoric', and the entire process of positioning a concept as manipulative, but let's face it, all of us have our biases and because of that, the choice of words matters.
  Frank Luntz offers some great examples of how language affects our interpretation and reactions.... more info

• Listen to the message people - it's what people hear!!!
  The ideas that are written about in "Words that Work" are classic and timeless - some of these principles go back to Dale Carnegie (learn the person's name) and such.
  Language is everything and if it is focused inward, you're just talking to yourself. If you focus your language to your audience you will have much more success and broader impact.
  I loved the way he presented his examples using corporate slogans and political speeches, it illustrated each point very well.
  He also talks at... more info

• deeply cynical
  This is a deeply cynical book by an author who never tires of telling you he was the main genius behind the "Contract with America" that helped the Republicans win control of Congress in 1994.
  He starts by quoting George Orwell bemoaning the misuse of language. He then proceeds to misuse language, and purports to teach the rest of us to do the same, for the rest of the book.
  According to Doctor Luntz, who has no doubt tested every word in polls and focus groups, changing the name of an... more info

• A must-read for anyone in marketing
  Need to sell a product or service? Need to convince an audience of your POV? Need to make a case for a raise? This book provides invaluable ideas, tips and concepts for everyone who communicates in writing or in person.

Similar Products: