Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing @ richardeward.com

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
from Thomas Nelson

Features:

• Bargain Price

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Figure out how to persuade your web visitors to become buyers.
  Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make their own informed brand choices. They are as difficult to herd as, well, cats. The solution: The authors have invented a `persuasion architecture' that enables sellers to provide an... more info

• Great inspiration
  I thought this book was one of the most inspiring books I read in 2006. It doesn't present any groundbreaking news, but it does make you eager to get out there and improve your marketing. I put up quotes and drawings based on the book by my workplace -- to get the inspiration from the book to last longer.

• How to keep up the momentum and get that 'next click' in the buying process.
  An astonishing feat, amazing accomplishment. Putting forth the vision of a structural framework in understandable terms. Concepts that can easily be envisioned by the small business or the Global 500.
  Stunning economy of scale. Presenting a coherent grid map to the future of marketing in under 250 pages.
  You don't need magic or voodoo or hyper intelligence. This is a map, a process - not simple - not quick, but a entire end to end process that when worked through and completed, filling in all the... more info

• Persuading Book Buyers A Cat Can Bark
  In terms of selling "themselves" and why you might want to use their services, this book barks loud. In terms of persuasive customer techniques, this book is a bit light on real content.
  A good book on how to truly engage customers is Lois Kelly's "Beyond Buzz: The Next Generation of Word of Mouth" marketing. She understands customers don't ignore marketing, rather they demand marketing that has meaning and engages them authentically. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Similar Products: