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Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking
from Kaplan Publishing
Customer Review:
It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!" It's a good book tough...suitable enough for my thesis:)
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Customer Rating: 4.5 / 5.0

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