Ben Mcconnell @ richardeward.com

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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
from Kaplan Business

Customer Review:

I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I... more info

Customer Rating:
5.0 / 5.0

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Buy from: Canada France United Kingdom

Citizen Marketers: When People Are the Message
from Kaplan Business

Customer Review:

Ben McConnell and Jackie Huba have cobbled together a collection of stories showing how bloggers, social networkers, and other online denizens have a platform to spread criticim - and commendations - widely over the internet via blogs and videos. Examples include bloggers who are shedding critical... more info

Customer Rating:
4.5 / 5.0

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Buy from: Canada France United Kingdom

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