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1. Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die
from Random House

Customer Review:
How do you communicate so that the message is remembered? The authors have many good ideas. The question is broad so anyone can take something away from the book. You don't have to be a marketer or Powerpoint presenter to get value of the ideas. (You can get the whole content of the book by reading... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada France United Kingdom


2. Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die
from Random House

Customer Review:
This is one of the great marketing books. This book helps people better understand why some ideas stick and others don't. It will help you in developing a presentation, market products or services, or have others buy ideas your selling. It is on my must read for clients.

Customer Rating:
5.0 / 5.0


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Buy from: Canada France United Kingdom


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