Customer Review: Clotaire Rapaille delivers the goods in this outstanding exeplanation of what makes people tick. In my 20 years working in marketing and branding, I've spent more time studying psychology, sociology, anthropology, and politics than much of the standard marketing fare. At the core, marketing is... more info
Customer Review: I have lived in several different countries throughout the world in sales, marketing and ommunications positions. G. Clotaire Rapaille has been able to bring this down to words. Wal-Mart made one of the biggest mistakes when going abroad and expanding to Europe. In Germany Wal-Mart was met with... more info
