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Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die
from Random House
Customer Review:
This is one of the great marketing books. This book helps people better understand why some ideas stick and others don't. It will help you in developing a presentation, market products or services, or have others buy ideas your selling. It is on my must read for clients.
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Customer Rating: 5.0 / 5.0

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