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1. Persuasion: The Art of Getting What You Want Persuasion: The Art of Getting What You Want
from Wiley

Customer Review:
Persuasion is a well-covered topic in the business press, but author Dave Lakhani comes at it from a different perspective. His mother was part of a strict religious cult and until he was 16, Lakhani also was a member. He left voluntarily and decided to find out what persuasive techniques had drawn... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada France United Kingdom


2. Subliminal Persuasion: Influence and Marketing Secrets They Don t Want You To Know Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
from Wiley

Customer Review:
Nutshell review - This is an average book on various selling and persuasion techniques. However, there are better books on persuasion such as Influence: The Psychology of Persuasion by Robert B. Cialdini. And there are many better books on selling.

Customer Rating:
4.5 / 5.0


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Buy from: Canada France United Kingdom


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