Customer Review: This is an excerpt of the review I posted [...] I read lots of material on business. Frequently, I purchase books in the hopes of using them as ready references. Sometimes I encounter a book such as this one that fulfills that goal. The author is experienced, credible and articulate on a... more info
Customer Review: "If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?" "Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book); "The perfect solution to... more info
