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1. Crossing the Chasm Crossing the Chasm
from Collins Business

Customer Review:
For a book on high tech that was first published nearly two decades ago to feel so relevant today is a testament to the ideas and writing of Geoffrey Moore. Its frankly pretty amazing how Moore seems like he's discussing the various success and failures of the social networks and their adoption... more info

Customer Rating:
4.0 / 5.0


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2. The New Influencers: A Marketer s Guide to the New Social Media (Books To Build Your Career By) The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
from Linden Publishing

Customer Review:
For those of us who are just getting into a website of our own, this is an exceptionaly helpful book. Paul Gillin is one of the eight or ten highly knowledgeable marketer's on the web, and focuses on how to communicate effectively with your constituents. With my lack of experience in the field, I... more info

Customer Rating:
4.5 / 5.0


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