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Churchill, Ford, and Walker's Sales Force Management
from Irwin/McGraw-Hill
Customer Review:
This text is well written and easy to follow. The case analysis included are modern and very appropriate for the most part. There are a few I found a little frustrating but all in all this was good reading especially for a textbook. I will keep this one for future reference.
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Customer Rating:
4.0 / 5.0
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