Guy Kawasaki @ richardeward.com

Home / Richard's Resource Directory / Books / Guy Kawasaki

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
from Collins Business

Customer Review:

Guy Kawasaki tells stories well. Unfortunately, he is not inspirational in this book. If you want that, you should check out The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. That book is awesome.
Here are the key messages you will get out of this book:... more info

Customer Rating:
4.0 / 5.0

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Buy from: Canada France United Kingdom

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
from Kaplan Business

Customer Review:

I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I... more info

Customer Rating:
5.0 / 5.0

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Buy from: Canada France United Kingdom

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