Customer Review: This book is great for anyone who has been toying with the idea of starting their own business. I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my... more info
Customer Review: People talk. When they're happy, they chat. When they're unhappy, they yell and scream and kick and rant, inciting angry mobs. Social networks have shone a searchlight on the darkest corners in business - there is literally nowhere to hide. We ignore this new exposure at our peril: revenues and... more info
Customer Review: Mr. Kawasaki is an ethusiastic author and this book is an adequate primer on the subject of entrepeneurship and general business 'starts'. The best book on this though is his 'Art of the Start'. That is the book you want for the same material, refined, updated and better organized.
Customer Review: Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers. Dr. Karen Mishra
Author, "Trust is Everything: Become the leader others... more info
Customer Review: Another good book by Guy Kawasaki - not great but good. It is full of interesting ideas (some controversial) on how to market and get ahead of your competition. Much of the book contains things you already likely know such as being customer focussed and creating evangelists for your products but it... more info
