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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
from Thomas Nelson
Customer Review:
Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today,... more info
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Customer Rating:
4.0 / 5.0
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