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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
from Harvard Business School Press
Customer Review:
On the treadmill of front-line marketing, it's easy to get caught up in the never-ending lists and deadlines, rather than stepping back to think more broadly and deeply about who we really are, who we're trying to reach and what we're really trying to accomplish.
As I read the Zaltmans'... more info
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Customer Rating:
5.0 / 5.0
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