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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
from Wiley
Customer Review:
I truly love this book. It gives a great overview of marketing and advertising that you can use to effectively craft your own marketing materials and efforts. Ben Mack writes in a somewhat crazy style that I like, throwing in lots of information that is tangential to the discussion to drive a point... more info
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Customer Rating:
4.5 / 5.0
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