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Por Que Compramos / Why We Buy: The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping
from Gestion 2000
Customer Review:
This book's thesis is that by making the process of shopping easier and more desirable, and the choices clearer, the consumer will buy more. That's very similar to the observation that Taylor made about manual labor. Make it simpler and easier, and more work will get done. The methods are remarkably... more info
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Customer Rating:
5.0 / 5.0
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