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Paco Underhill @ richardeward.com

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Why We Buy: The Science Of Shopping
from Simon & Schuster

Customer Review:

This is a witty, easy-to-read book full of insights into how shopper behave in stores. It'll get you thinking from the customer's point of view and give you a framework for innovating on the retail experience. A must read for retail and marketing professionals. I definitely recommend it.

Customer Rating:
3.5 / 5.0

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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
from Simon & Schuster

Customer Review:

Underhill's Why We Buy was required reading for my marketing class, and after opening it up, I was hooked by his research and insight into buying behaviors. By contrast, I struggled through 70 pages of Call of the Mall before coming across some of the more interesting aspects of what retailers could... more info

Customer Rating:
3.5 / 5.0

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
from Simon & Schuster

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Buyology: Truth and Lies About Why We Buy
from Random House Audio

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