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1. Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press

Customer Review:
Most people have covered what's good about this, and there is no doubt that the author knows his stuff. What I like, in addition to the solid materials, is that the author has used a lot of these theories in the field, it's not just some stuff observed in a lab. Also, I really like the bite-sized... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada France United Kingdom


2. Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins Business

Customer Review:
This book is truly amazing!
It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...
The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.
The best part is, now you... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada France United Kingdom


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