Customer Review: There was a time that if you had a product, someone would buy it. You didn't have to worry about reaching your target audience, how the packaging would make people feel, or how the product would make the consumer's life better. People were eager for new products so if you had something to sell... more info
Customer Review: Yep, this is the guy -- Sergio Zyman -- but you know what -- he does get the fact that advertising is CHANGING or HAS CHANGED -- but 4 years (book written in 2002 or maybe even 2001 and published in 2002) is hopelessly dated only 3 (yes, THREE pages) on the Internet and advertising on it-- okay now... more info
