richardeward.com

Seth Godin @ richardeward.com

Home  / Richard's Resource Directory / Books / Seth Godin
View shopping cart

6. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
from Simon & Schuster

Customer Review:
Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue... more info

Customer Rating:
4.0 / 5.0


Click here for more information



Buy from: Canada France United Kingdom


7. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
from Portfolio Hardcover

Customer Review:
"Marketers are liars" is a catchy title. A more informing title would be "Products need to resonate with customers' (subjective) world view", but it wouldn't have sold as well... Godin is good at marketing to marketers.
A central theme is that consumers are not rational. They lie to themselves... more info

Customer Rating:
4.5 / 5.0


Click here for more information



Buy from: Canada France United Kingdom


Previous

6 - 7

More Results

Portions © Amazon.com, Inc.


Search Amazon

Books, Music, DVD

Books
DVD
Magazines
Popular Music
Classical Music
Videos

Electronics & Office

Electronics
Camera & Photo
Office Products
Software
Video Games
Personal Computers
Cell Phones

Kids & Baby

Baby
Toys & Games
Video Games

Home & Garden

Bed & Bath
Furniture & Décor
Housewares
Kitchen
Outdoor Living
Tools & Hardware
Vacuums & Floor Care
Home Audio & Video




In association with
Amazon





www.richardeward.com