Customer Review: I love Godin's creative approach to marketing, but does anyone else feel that he's milking us? "The Purple Cow" is a perfect example. It's a great idea that would have made a great article in FastCompany, but when stretched into a book, it becomes tiresome and loses its original magic.
Customer Review: ...Simply because the title should give anyone an idea of who the book was written for. If you already know when to quit or when to stick, then don't get this book. If you're already successful and are happy with your career path, then don't get this book. - - - - - - However, if... more info
Customer Review: One thing about Seth's books is they always get me to thinking, and re-thinking. This time, I'm thinking about marketing in today's crazy upside-down new world. Every entrepreneur worth her/his salt should be thinking through their decisions about adopting new techniques, such as blogs and Twitter,... more info
Customer Review: This book changed my career - ever since reading it I've pushed the surf company that I work for to adopt the marketing tactics that are so eloquently laid out in this book. We have just gotten to a level now where we're ready to begin implementing those concepts and a lot of people at work are very... more info
