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Marketing to the Affluent
from McGraw-Hill
Customer Review:
If you're looking to become involved in personal selling to high net worth individuals this book will hit quite close to the mark. However, much of his data is quite dated from the early 80's. A lot of things have changed since then. For instance, he talks about which ethnic groups possess the... more info
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Customer Rating:
4.5 / 5.0
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