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6. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
from Wiley

Customer Review:
David Meerman Scott gives an exceptional overview of how these very traditional disciplines are changing, but with excellent practical tips and advice as to how to embrace this change.
A must read for any PR or marketing professional.

Customer Rating:
4.5 / 5.0


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7. Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior
from Doubleday Business

Customer Review:
If you like to say "Wow", "Cool", "Check that out", "Way cool", "Silly humans" when you read, then get Sway.
The story the Brafman Brothers tell shall bring these words from you.
Well-written, the Brafmans thoughts flow from one chapter into the next. The page count and tight writing... more info

Customer Rating:
4.0 / 5.0


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8. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
from Harvard Business School Press

Customer Review:
Strategy:
1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.
2. Put the clock forward 20 to 50 years and ask yourself... more info

Customer Rating:
4.0 / 5.0


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9. Principles of Marketing, 12th Edition Principles of Marketing, 12th Edition
from Prentice Hall

Customer Review:
This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher... more info

Customer Rating:
4.5 / 5.0


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10. Marketing Management (13th Edition) (Marketing Management) Marketing Management (13th Edition) (Marketing Management)
from Prentice Hall

Customer Review:
I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.

Customer Rating:
4.0 / 5.0


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