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Why We Buy: The Science Of Shopping
from Simon & Schuster
Customer Review:
Nutshell review - This is a very interesting look into the psychology of why we buy (or not) by one of the original researchers into this field. A great book for the layman and will help you become more aware of the various ways in which we are being influenced to spend! A great read, well written... more info
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Customer Rating:
3.5 / 5.0
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