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1. The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference
from Back Bay Books

Customer Review:
The Tipping Point was a very, very, good book. The only thing that kept it from being perfect is that there's really only a half-book's worth of material here, so the author basically expanded what could have been written in 100 pages to a longer book format, just so we would think we're getting our... more info

Customer Rating:
4.0 / 5.0


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2. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
from Wiley

Customer Review:
Incredible page turner, I could not put the book down this past weekend. I am using it as scripture not only for work but also for my career. I wonder to myself, if too many people read this book, then the secret is out, I won't look like I have all the answers.

Customer Rating:
5.0 / 5.0


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3. Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness
from Yale University Press

Customer Review:
Thaler and Sunstein's Nudge is best read as a list of examples of and general principles for developing choice architecture in order to improve outcomes. It can provide an understanding of the pros can cons of opt-out, opt-in, forced choices, random selection, and default preferences.
This book... more info

Customer Rating:
4.5 / 5.0


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4. Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior
from Doubleday Business

Customer Review:
Ori, the author contacted me about reading his book. He was the author of "The Starfish and the Spider" which was a superb read. It was a blessing because I had planned on purchasing this book anyway to read. Sway is a masterful book about the influencing aspects of irrational behavior. The book is... more info

Customer Rating:
4.0 / 5.0


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5. Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins

Customer Review:
One of the great myths about modern society is that we can divide it into two non-overlapping parts---the private and the public. The private sphere is the purported locus of all affective, emotional commitments, while the public sphere is a realm of impersonal, purely instrumental, social... more info

Customer Rating:
4.5 / 5.0


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