Customer Review: Publication Manual of the American Psychological Association is a very good book for people who want to publish and need to know the nuts and bolts. It uses simple language. Its non-linearity is its main strength becuase it directs the reader to the specific topic needed. It is a good academic... more info
Customer Review: This book is a must for anyone in advertising or sales. The simplest of changes to what you are doing may make all the difference. Get the book and find out what it takes to make the sale or bring someone over to your thinking.
Customer Review: I am not qualified to judge the contents of this book. I do have some criticisms of the book itself and some ideas how it could be more easily published. The time has not yet come for electronic textbooks. This book, though, is the tipping point for me to decide that not only are e-textbooks... more info
Customer Review: The CFO of one of my client companies was discussing Good to Great and it caught my attention! He's a smart man with outstanding work ethics, so it would stand to reason he would find this book a winner. After reading it, I am amazed that someone finally articulated what many of us had... more info
Customer Review: I thought I was purchasing an authentic DSM IV. To my great dismay, this is not an original publication it is a very poorly made photocopied and/or scanned version. I question if this is allowed under copyright laws. Very disappointed with this purchase.